Advertising Opportunities

Pikes Peak International Raceway is Colorado’s premier music and motorsport event venue.

The Facility

The site is open to the public year-round and maintains a deep portfolio of events, festivals, and programs which excel beyond traditional auto racing.

The facility can accommodate 20,000 ppl on the ground in the infield, and an additional 10,000 ppl in the grandstands. The 1,700-acre property includes a banked one-mile oval, a 1.3-mile road course, an 1⁄8-mile drag strip, a dirt road course, and off-road terrain, in addition to a variety of multi-functional meeting spaces.

Music Motor Events

Since 2008, the PPIR facility has played host to events rooted in two traditional categories: live music and competition motorsports, and in a third blended category which we call Music Motor.

Events in the Music Motor segment are formulated by drawing on the knowledge, experiences, and resources of creators, industry experts, and cultural leaders, as well as on more traditional event elements. These events skillfully blend live music, motorsports, and lifestyle elements to create memorable experiences and inspiring moments.

Through intentional and measured curation, Music Motor events create a powerful synergy, greater than the sum of their parts.

Advertising Partnerships

Advertising opportunities, including signage, merchandising, product placement, entitlement, and vehicle branding are available at all of PPIR’s events.

PPIR’s marketing department capitalizes on the facility to create marketing campaigns which provide value to both event promotors and sponsors. We leverage the unique features of the facility to engineer shock and awe digital content, while simultaneously offering traditional advertising opportunities on premises.

Integration with on-site events allows us the option to customize content to meet your marketing goals. Assets developed at the facility are then distributed across a variety of digital and traditional platforms, to maximize returns.

Just a few possible partnership elements include:

  • Main Stage Sponsorship at Music Motor Events
  • On-site banners displayed for 12 months
  • 12-month display of 12×32 billboard above Turn 2
  • The option for physical on-site activations
  • Logo/Tag Inclusion on social media
  • Logo and link on partner pages at and
  • Logo Inclusion in all email blasts and paid event advertising campaigns
  • On Stage Announcement Inclusion at all Music Motor events